911 Fatal Flaws


To most people, the answer to a violent criminal attack or any other emergency situation is to dial 911. If you’re in your home, safe behind a sturdy, locked door and calling from a landline, that may be good enough. But in just about every other situation, it’s not.

I have been training in all aspects of self-defense for more than 35 years. As a self-defense instructor, author, and co-host of The Best Defense television series on Outdoor Channel, I have specialized in going beyond the physical skills of self-defense to determine what it really takes for the average person—including those with disabilities and physical limitations—to stay safe in today’s world. And the more I learn about the reality of calling 911, the more convinced I am that it’s simply not enough to get you the help you need in an emergency.

The shortcomings of 911 have nothing to do with the law enforcement officers and first responders who risk their lives to protect us and keep us safe. They do an outstanding job for our community and I have the utmost respect for them and their commitment to their duties. The problem is technology.

Since its initial introduction back in 1968, the 911 emergency response system has saved literally thousands of lives. Unfortunately, as cell phones rapidly replace landlines, the fatal flaw of the 911 system has become painfully clear—it requires you to provide all the information necessary for the authorities to send help. It also requires you to do that when you’re under extreme stress and possibly fighting for your life. Obviously, that leaves you incredibly vulnerable.

Unlike landlines, which are always associated with a specific location, cell phones don’t tell the 911 operator where you are. Even if you have a latest-generation Smartphone with a GPS function, the 911 system and the operator at the other end of it does not have access to that data. And if the operator doesn’t know exactly where you are, neither will the police or the paramedics. The Federal Communication Commission, or FCC, is aware of this problem and issued an order back in 1996 that required cell phone service providers to implement location tracking for individual 911 calls. Sadly, most service providers received waivers of this requirement and the accuracy of current cell phone location tracking is still extremely poor. And if the responding authorities can’t find you, they can’t help you.

One of the other shortcomings of the 911 system is that it requires you to explain the all the details of your emergency before help can be sent. That’s difficult to do in the midst of a stressful incident and even harder when your situation involves a complicated issue or a known threat like a stalker or estranged boyfriend. Even if your local police are aware of your ongoing situation from previous police reports, those records are not available outside their department or the records of your local jurisdiction. If you’re out of town when trouble happens, the police have no way of knowing your history or the specific threats you face.

In a perfect world, when you call 911, the operator would automatically know who you are and exactly where you are located. He or she would also know what you look like so he could describe you to the police and be fully aware of any known threats in your life. For medical emergencies—and to understand your physical limitations in any other critical situation—the 911 operator would ideally have insight into your medical history as well. With all this information instantly available, help could be on its way to you almost immediately. Sadly, with the traditional 911 system none of this is possible.

Because of the limitations of the current system and other related factors, the average 911 response time to high-priority incidents in the U.S. is about 11 minutes. A significant part of that 11 minutes is the time that it takes you to explain, under extreme stress, who you are, exactly where you are, why you’re in danger, and what kind of help you need. The sooner you can provide all that information, the sooner the 911 dispatcher can send help. But in the chaos of a real emergency, that’s incredibly difficult to do.

So what’s the answer? What you need is a tool that goes beyond 911—an advocate that calls 911 for you and pinpoints your location while you concentrate on protecting yourself. What you need is MyForce®.

MyForce is a personal security service that combines the full potential of modern Smart Phone technology with a dedicated support team that acts as your personal advocate during an emergency. As a MyForce subscriber, you provide your personal details—including a detailed description, your medical history, and explanations of any known threats to your safety—when you enroll in the program. These details form the core of your personal record and are instantly available to MyForce operators in the event of an emergency. They can also be updated at any time to reflect significant changes in your status or circumstances. Armed with this information, MyForce’s team of highly trained operators is fully prepared to act as your personal advocate to responding authorities if you need help.

Once you’ve installed the MyForce application on your iPhone®, Android® phone, or Blackberry®, help is as close as the push of a button. If a situation arises that makes you feel unsafe, you simply activate the application on your Smart Phone to alert the MyForce team. As soon as they receive your alarm, the MyForce operator immediately accesses your records and pinpoints your exact location using your phone’s GPS locator. The operator also begins monitoring and recording the audio feed provided by your phone to try to determine the nature of the emergency, listening for key words and names from your personal file that might signal danger. If it is immediately clear that you are in danger or require help, the MyForce operator quickly determines the proper authorities based on your exact location and contacts them on your behalf. The operator will also attempt to call you to establish two-way communications, if possible. But even if you are unable to answer, the MyForce operator will take action on your behalf, communicating critical information and your precise location to the responding authorities to ensure that help can get to you as quickly as possible.

Although MyForce gives you a tremendous edge in any emergency, in a self-defense situation where you are being actively targeted by a violent assailant, it can literally mean the difference between life and death. Think about it: If you are attacked or believe you are about to be attacked, you will instinctively focus on surviving by running, accessing a weapon, trying to protect children or other family members, or physically defending yourself against an assault. You probably won’t be able to hold your phone to your ear or maintain a normal two-way conversation. You also would be hard pressed to describe your exact location accurately enough to enable first responders to find you—especially if you are running and that location is constantly changing.

With MyForce on your side, you can activate the application, secure your phone in its holder, and explain the nature of your emergency while you cope with it. With your hands free, you can focus on protecting yourself and your family while the MyForce operator literally calls 911 on your behalf. Any information you can provide verbally is instantly and effectively relayed by the MyForce operator to the responding authorities, along with real-time updates of your exact location based on precise GPS tracking.

In addition to ensuring that you receive the help you need as quickly and reliably as possible, MyForce offers another critically important advantage: the audio recording of your entire incident is archived and available to you as evidence. If you press charges against your attacker or are forced to defend yourself and must justify your actions, the MyForce audio recording can be an incredibly powerful tool. Even after the incident is over, MyForce keeps defending you.

MyForce is not the only application of its type on the market, but after extensive research and in-depth interviews with many of my law enforcement students, I’m convinced that it’s the best. That’s why I’ve chosen to represent it and that’s why I’ve joined forces with My Protectors LLC to make this lifesaving personal security tool available to you at a specially discounted price.

If you enroll in this lifesaving service directly through MyForce, a one-year subscription will cost you $150. Although the security and peace of mind you will get is worth every penny, through this special offer, you can get the same full-service, 24/7 protection of the MyForce application for only $120—a 20% savings. In addition to this savings, your enrollment will also include exclusive access to instructional lessons, videos, and other tips to maximize your safety through the use of the MyForce application.

Is your safety and the safety of your loved ones worth $10 per month? No matter who you are or what personal security measures you now use, MyForce will make you safer. Get you the help you need when you need it most. Get MyForce and go beyond 911.